We serve changemakers.

We help leaders reimagine how justice wins.
Our passion is working with leaders who are making the world a better place for all and who are working to reimagine how we get that done.  
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Changemakers deserve the most effective tools, strategies and techniques.

When you are doing work that truly matters, your story matters!
Our Story

Everyday heroes around the globe have been working hard for generations to build a more just, equitable, and sustainable world. While there has been important progress, those heroes are often buffeted by the shifting winds of public and political will.  

There is now strong social science to back what inspirational leaders like Sojourner Truth and Dr. Martin Luther King, Jr. may have known intuitively – that a lasting case for change must be built and nurtured through a powerful shared vision of a better future and calls to action that engage and pull people toward their best selves.  

That is why TheCaseMade exists. We were created to catalyze successful social justice movements by revealing the evidence-based CaseMaking principles that underpin them and teaching those principles to everyday heroes across the globe. Through the science – and the magic – of Strategic CaseMaking, we will equip emerging leaders in all walks of life to build a world where everyone thrives. 

We believe that we will achieve a more just future together. 
We believe that understanding is an ongoing journey that requires seeking the expertise of all people, and especially those most affected by injustice. 
We believe that leaders are everywhere, and equipped with the right tools, will change the world.  

Our Founder


Dr. Tiffany Manuel

President & CEO

DrT (she/her/hers) is a mother, activist, and social scientist with 25 years of experience training changemakers in how to make the case for a more just, equitable world. Trained in quantitative and qualitative methods, DrT is passionate about translating the growing body of research about public will building into practical advice that can be implemented by leaders around the globe.

DrT holds doctorate and master’s degrees in public policy from the University of Massachusetts Boston, a master’s degree in political science from Purdue University, and a bachelor’s degree from the University of Chicago.


DrT has served on numerous non-profit and social-impact boards and is a lifetime member of Delta Sigma Theta Sorority, Incorporated, an African American public service sorority.

Download DrT's full bio and headshot.

Our Team

Victoria Brown

Senior Digital Strategist

Adena Patrice

Executive Administrator

Tina Dudley

Director of Operations

Kiana Montgomery

Director of External Communications

Jennifer Rich

Senior Communications Strategist

Lindsay Knotts

Director of Strategic Partnerships

Orville Morales

Senior Director of Field Building

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