Not only are our brains wired for stories, they are also wired to absorb those stories differently. That means we need to feed people’s varying needs to listen, watch, read, and experience our issues and their solutions in order to fully understand them. In the non-profit world, we love our written reports, but we also need to tell stories through art, poetry, fiction, music, dance, video, and live experiences. We can look to the successful marriage equality movement — and the Love Is Love campaign — for inspiration. Leaders who recognize the importance of dynamic storytelling and encourage creativity will reach and inspire more people.