Slow Braining

Nobel Prize winning psychologist Daniel Kahneman taught us that people’s brains have two processors. The fast one jumps in quickly and imperceptibly to handle routine decisions, while the slow one helps us deliberate over more complex thoughts. Since social justice issues require serious contemplation, we have to get creative — using all the tools in a typical advertising agency’s toolbox — to force people to take a second look at what we are presenting. Leaders who are skilled at slow braining know how to deploy humor and other tactics to nudge people out of autopilot and into deeper thoughtfulness.