Broccoli Makeover

No example is perfect, but there are always things we can learn from other changemakers across the country. Here are some things we can learn from this example:

• They highlight a framework of what success looks like when you fully implement the strategy or theory of change.

• If you follow this campaign, you will find that many of their marketing tapped into the part of their audience's sense of agency, choice, and concentration by grabbing attention in a creative or unexpecting way.