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The Power of Words

No example is perfect, but there are always things we can learn from other changemakers across the country. Here are some things we can learn from this example:

• They tapped into the part of their audience’s sense of agency, choice, and concentration by grabbing attention in a creative or unexpecting way.

• They used metaphors (The man knows it is a beautiful day, but cannot see it) to explain the importance of telling your story in a way that would inspire action!

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