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Deliver Black Dreams: 2020 Was Supposed to be Lit

No example is perfect, but there are always things we can learn from other changemakers across the country. Here are some things we can learn from this example:

• Created a sense of urgency around why we must act right now AND/OR what we will lose if we don’t.

• They tapped into the part of their audience’s sense of agency, choice, and concentration by grabbing attention in a creative or unexpecting way.

• They centered the responsibility to address the issue at the hands of the bystander rather than the government or other institutions.

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