Build Your Bridge of Understanding
People want to see proof that their support will result in real change. Your roadmap needs to show a clear path to the final goal with stops along the way to report on progress.
The biggest moment working with TheCaseMade so far has been realizing there is a language that we can adopt that opens people's perspective and gives them an opportunity to think about these really complex issues in new and unique ways.
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Strategic CaseMaking: The Field Guide to Building Public and Political Will
A growing body of social science shows us what works –and what doesn’t –to ignite people behind a common cause. That learning is distilled in our Field Guide.