FOUNDATIONS:
Build Your Bridge of Understanding

People want to see proof that their support will result in real change. Your roadmap needs to show a clear path to the final goal with stops along the way to report on progress.

The biggest moment working with TheCaseMade so far has been realizing there is a language that we can adopt that opens people's perspective and gives them an opportunity to think about these really complex issues in new and unique ways.

Go Deeper

Assess Where You're At

These questions will help you reflect on this leg of your CaseMaking journey

Practice Makes Perfect

Putting this principle into practice means building these skills

Show Me Some Examples

Some of the best CaseMaking we’ve seen lately

Get the Book

Strategic CaseMaking: The Field Guide to Building Public and Political Will

A growing body of social science shows us what works –and what doesn’t –to ignite people behind a common cause. That learning is distilled in our Field Guide.