Tell People What They Lose if They Sit on the Sidelines
Our brains are wired to fear what we might lose if we embrace change. We have to help people understand what they stand to lose if they don’t take action.
CaseMaking has helped us paint a picture of an equitable future that is so irresistible that everyone wants to be a part of it!
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Strategic CaseMaking: The Field Guide to Building Public and Political Will
A growing body of social science shows us what works –and what doesn’t –to ignite people behind a common cause. That learning is distilled in our Field Guide.