PRINCIPLE 3:
Tell People What They Lose if They Sit on the Sidelines
Our brains are wired to fear what we might lose if we embrace change. We have to help people understand what they stand to lose if they don’t take action.
CaseMaking has helped us paint a picture of an equitable future that is so irresistible that everyone wants to be a part of it!
Go Deeper
Assess Where You're At
These questions will help you reflect on this leg of your CaseMaking journey
Practice Makes Perfect
Putting this principle into practice means building these skills
Show Me Some Examples
Some of the best CaseMaking we’ve seen lately
Get the Book
Strategic CaseMaking: The Field Guide to Building Public and Political Will
A growing body of social science shows us what works –and what doesn’t –to ignite people behind a common cause. That learning is distilled in our Field Guide.