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PRINCIPLE 3:
Tell People What They Lose if They Sit on the Sidelines

Our brains are wired to fear what we might lose if we embrace change. We have to help people understand what they stand to lose if they don’t take action.

CaseMaking has helped us paint a picture of an equitable future that is so irresistible that everyone wants to be a part of it!

Meghan Cummings, Greater Cincinnati Foundation

Go Deeper

Assess Where You're At

These questions will help you reflect on this leg of your CaseMaking journey

Practice Makes Perfect

Putting this principle into practice means building these skills

Show Me Some Examples

Some of the best CaseMaking we’ve seen lately

Get the Book

Case Made!
10 Powerful Leadership Principles that Win Hearts, Change Minds, and Grow Impact

A growing body of social science shows us what works – and what doesn’t – to ignite people behind a common cause. That learning is distilled in our Field Guide.

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