Navigate Dominant Narratives
People aren’t blank slates, and many of the ways our society thinks about issues aren’t productive. We have to be able to recognize those unhelpful narratives and navigate people around them.
It's simple, but learning to expect and anticipate dominant narratives, not arguing or trying to prove them wrong with evidence, was essential for us.
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Strategic CaseMaking: The Field Guide to Building Public and Political Will
A growing body of social science shows us what works –and what doesn’t –to ignite people behind a common cause. That learning is distilled in our Field Guide.