PRINCIPLE 4:
Navigate Dominant Narratives

People aren’t blank slates, and many of the ways our society thinks about issues aren’t productive. We have to be able to recognize those unhelpful narratives and navigate people around them.

It's simple, but learning to expect and anticipate dominant narratives, not arguing or trying to prove them wrong with evidence, was essential for us.

Go Deeper

Assess Where You're At

These questions will help you reflect on this leg of your CaseMaking journey

Practice Makes Perfect

Putting this principle into practice means building these skills

Show Me Some Examples

Some of the best CaseMaking we’ve seen lately

Get the Book

Strategic CaseMaking: The Field Guide to Building Public and Political Will

A growing body of social science shows us what works –and what doesn’t –to ignite people behind a common cause. That learning is distilled in our Field Guide.