PRINCIPLE 7:
Tell the “Story of Us”

Everyone wants to be a hero in our shared journey to a brighter future. Our job is to help as many different kinds of people see themselves in that story as we can.

The emphasis on storytelling really resonated with me. We’ve been working hard to produce short films that tell our story in a way our community has found engaging and compelling.

Go Deeper

Assess Where You're At

These questions will help you reflect on this leg of your CaseMaking journey

Practice Makes Perfect

Putting this principle into practice means building these skills

Show Me Some Examples

Some of the best CaseMaking we’ve seen lately

Get the Book

Strategic CaseMaking: The Field Guide to Building Public and Political Will

A growing body of social science shows us what works –and what doesn’t –to ignite people behind a common cause. That learning is distilled in our Field Guide.