PRINCIPLE 8:
Foster Collective Ownership

Unless an issue directly affects someone’s life, they’ll have a hard time seeing a reason to get involved in the solution. We have to build a sense of collective responsibility to make the changes that will benefit us all.

CaseMaking has helped our group reframe our messaging in ways that emphasize kinship with our audiences.

Go Deeper

Assess Where You're At

These questions will help you reflect on this leg of your CaseMaking journey

Practice Makes Perfect

Putting this principle into practice means building these skills

Show Me Some Examples

Some of the best CaseMaking we’ve seen lately

Get the Book

Strategic CaseMaking: The Field Guide to Building Public and Political Will

A growing body of social science shows us what works –and what doesn’t –to ignite people behind a common cause. That learning is distilled in our Field Guide.