PRINCIPLE 8:
Foster Collective Ownership
Unless an issue directly affects someone’s life, they’ll have a hard time seeing a reason to get involved in the solution. We have to build a sense of collective responsibility to make the changes that will benefit us all.
CaseMaking has helped our group reframe our messaging in ways that emphasize kinship with our audiences.
Go Deeper
Assess Where You're At
These questions will help you reflect on this leg of your CaseMaking journey
Practice Makes Perfect
Putting this principle into practice means building these skills
Show Me Some Examples
Some of the best CaseMaking we’ve seen lately
Get the Book
Strategic CaseMaking: The Field Guide to Building Public and Political Will
A growing body of social science shows us what works –and what doesn’t –to ignite people behind a common cause. That learning is distilled in our Field Guide.