Jennifer Rich Joins TheCaseMade As Senior Communications Strategist


Orlando, FL, September 2, 2020—TheCaseMade Incorporated, a pioneering leader in public will building around equitable system change, today announced that Jennifer Rich has been named Senior Communications Strategist for the organization. Effective today, Jennifer joins TheCaseMade to assist the organization in providing high-level support to our collaborative partners across the country who are deeply engaged in equitable systems change work.


Jennifer comes to TheCaseMade with more than 15 years of experience designing and implementing national communication strategies related to housing and homelessness. She spent the last five years as Director of Communications at the U.S. Interagency Council on Homelessness, and the five years prior as the Director of the National Clearinghouse on Families and Youth. She’s led award-winning teams responsible for branding and brand management, communications planning, website design, and content development. A journalist by training, Jennifer has worked for the New York Times, MSNBC, and LatinFinance magazine, among others, while living in São Paulo, Brazil.


“Jennifer brings exactly the right expertise to work with our diverse group of clients who are looking to do more than communications – they are looking to shift the narrative on key issues and build public will,” said Dr. Tiffany Manuel, President & CEO of the organization. “Jennifer’s extensive communications background and policy expertise, especially in the areas of homelessness, affordable housing and community development, will help TheCaseMade strengthen its partnerships, develop strategic alliances and expand the support that we can offer our clients on issues of vital importance. We believe her strong leadership experience will help shape the way we advance Strategic CaseMaking™ in the field and ultimately help us strengthen the capacity of leaders to broaden their support.”

“We’re at a pivotal moment in our nation’s history where we can choose to redesign our systems for greater fairness and sustainability or stay on the same path of exclusion,” said Jennifer Rich. “Dr. Manuel’s Strategic CaseMaking™ approach gives changemakers the evidence-based tools they need to make the case for choosing an equitable future. It’s a privilege to be joining her team at TheCaseMade.”


Jennifer received a master’s degree in International Affairs from Columbia University and is a Gallup Certified Strengths Coach.


About TheCaseMade

TheCaseMade is a pioneering leader in public will building around equitable systems change. Our mission is to transform communities all over the world by helping leaders powerfully, intentionally, and effectively build public will to tackle the tough issues of equitable, inclusive and sustainable systems change.

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