“Building the public and political will necessary to transform the systems that shape the future of our communities, is one of the most critical challenges of our time.”                            ~Dr. Tiffany Manuel

You’re trying to change the world for the better and you’ve got great ideas…But, you’re still struggling to get the groundswell of support you need. In this Field Guide, Dr. Tiffany Manuel shares why even the most inspired and committed leaders have to work hard to make the case for systems change. 


By taking on an adaptive leadership approach, Dr. Tiffany Manuel redefines what it means to “make the case” and build public and political will.  In these pages, she outlines the blueprint for Strategic CaseMaking™ - an evidence-based approach that strengthens your call-to-action, brings new champions forward, and aligns your stakeholders around your systems change strategy. 


Inside This Field Guide

  • Detailed Explanations of Public and Political Will Building

  • Step-by-Step Illustrations and Examples of Strategic CaseMaking™

  • Reflection Questions & Resources for Using the Principles Outlined

  • Practice Pages to Get You Started Immediately

The Ultimate How-To-Guide for

Public Will Building Has Finally Arrived!

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Free Downloadable Resources

(click below to download)

DrT's Strategic CaseMaking™ Resources for Building Public Will Around Affordable Housing, Equitable and Inclusive Development

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DrT's Strategic CaseMaking™ Resources for Building Public Will Around Population Health

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