“Building the public and political will necessary to transform the systems that shape the future of our communities, is one of the most critical challenges of our time.” ~Dr. Tiffany Manuel
You’re trying to change the world for the better and you’ve got great ideas…But, you’re still struggling to get the groundswell of support you need. In this Field Guide, Dr. Tiffany Manuel shares why even the most inspired and committed leaders have to work hard to make the case for systems change.
By taking on an adaptive leadership approach, Dr. Tiffany Manuel redefines what it means to “make the case” and build public and political will. In these pages, she outlines the blueprint for Strategic CaseMaking™ - an evidence-based approach that strengthens your call-to-action, brings new champions forward, and aligns your stakeholders around your systems change strategy.
Inside This Field Guide
Detailed Explanations of Public and Political Will Building
Step-by-Step Illustrations and Examples of Strategic CaseMaking™
Reflection Questions & Resources for Using the Principles Outlined
Practice Pages to Get You Started Immediately