Our leadership training and resources help you win justice in three ways. ​

  • Prepare You for a Successful Journey: Effectively frame the adaptive challenge you are solving, define a mission and values that build trust, and develop a roadmap that telegraphs success. ​

  • Craft Narratives that Inspires Action: Make a strong case for action that speaks to the beliefs, aspirations, fears, and hopes of the wide array of people you need on your side.​

  • Bring New Heroes to Your Quest: Engage stakeholders strategically and mobilize new champions through thoughtful calls to action. ​

Want to explore partnership? Contact us to learn more.


10 Principles of Strategic CaseMaking

  • Connect your work to people’s aspirations​

  • Name the power of the moment to affect the future​

  • Tell people what they lose if they sit on the sidelines​

  • Navigate dominant narratives​

  • Anchor and credential solutions​

  • Makes inequitable systems the villain​

  • Tell the “story of us”​

  • Foster collective ownership​

  • Reimagine your value proposition​

  • Share your roadmap and metrics for success​

Buy the Field Guide.

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Strategic CaseMaking™ is research and community tested​

A growing body of social science research shows us what works – and what doesn’t – to ignite people behind a common cause. That learning is distilled in our Field Guide.

Learn more about Strategic CaseMaking

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"You Don't Have to Live Here"

Why Housing Messages Are Backfiring and 10 Things We Can Do About It

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How Do Fish See Water?
Building Public Will to Advance Inclusive Communities

Who Gets to Live Where, and Why? 

The Answer May Be Settled By Our Narratives

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Making the Case for Systems Change

Tackling the Issues of Gentrification & Displacement

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Dismantling the Narratives that Constrain Public Support for Fair Housing

The Urgent Need to Reframe the Public Conversation to Build Public Will


Evaluating Investment Opportunities on their Potential for Advancing Racial Justice in the United States