Why CaseMaking?

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How Do Fish See Water?

Building Public Will to Advance Inclusive Communities

Dismantling the Narratives that Constrain Public Support for Fair Housing

The Urgent Need to Reframe the Public Conversation to Build Public Will

We live in a time of enormous opportunity and potential. The advances we’ve made over the last century have improved our lives across a whole host of  economic, social, and health indicators.

There’s also much that remains to be done. And we don’t want to take the old challenges of inequity, poverty, and climate destruction into our future. Yet many of the systems that govern our communities haven’t been updated for decades. 


To embrace the opportunities that are ahead of us, we must shift the culture and practice within and among those systems and institutions. That will require the sustained effort of many people who may not always see eye to eye.

That’s where CaseMaking comes in.   


A growing body of social science research shows us what works – and what doesn’t work – to energize and ignite people behind a common cause.  


We distilled those principles into the Strategic CaseMaking Field Guide, and we train leaders across the country in how to apply them to shape a more positive future for all people.


Read More About CaseMaking

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"You Don't Have to Live Here"

Why Housing Messages Are Backfiring and 10 Things We Can Do About It

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Making the Case for Systems Change

Tackling the Issues of Gentrification & Displacement

Who Gets To Live Where, and Why? 

The Answer May Be Settled By Our Narratives

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Casemaking in Action: An Example from the Field


CapShift developed an impact investing platform that seeks to empower philanthropic and financial institutions, along with their clients, to mobilize capital for social and environmental change. 

CapShift and TheCaseMade partnered because of our shared focus on helping investors and organizations take action for social good. We know that America is stronger when everyone thrives and when we acknowledge and address the pernicious legacy of racial injustice in our country. We believe our role in this historic moment is to help investors effectively channel long-withheld capital into Black, Indigenous, and other communities of color in America. We jointly developed this Racial Justice Framework to evaluate investment opportunities on their potential for advancing racial justice in the United States, leveraging CapShift’s database of impact investment opportunities.

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