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PRINCIPLE 2:
Name the Power of the Moment to Affect the Future
You are more likely to get people’s attention when you connect the issue you are trying to solve with an issue that is marked URGENT for them.
The pandemic has made us center health equity and community engagement, and CaseMaking has helped us move along that journey.
Go Deeper
Assess Where You're At
These questions will help you reflect on this leg of your CaseMaking journey
Practice Makes Perfect
Putting this principle into practice means building these skills
Show Me Some Examples
Some of the best CaseMaking we’ve seen lately
Get the Book
Strategic CaseMaking: The Field Guide to Building Public and Political Will
A growing body of social science shows us what works –and what doesn’t –to ignite people behind a common cause. That learning is distilled in our Field Guide.