PRINCIPLE 2:
Name the Power of the Moment to Affect the Future

You are more likely to get people’s attention when you connect the issue you are trying to solve with an issue that is marked URGENT for them.

The pandemic has made us center health equity and community engagement, and CaseMaking has helped us move along that journey.

Go Deeper

Assess Where You're At

These questions will help you reflect on this leg of your CaseMaking journey

Practice Makes Perfect

Putting this principle into practice means building these skills

Show Me Some Examples

Some of the best CaseMaking we’ve seen lately

Get the Book

Strategic CaseMaking: The Field Guide to Building Public and Political Will

A growing body of social science shows us what works –and what doesn’t –to ignite people behind a common cause. That learning is distilled in our Field Guide.