​Why learn the principles and skills of Strategic CaseMaking™?
​You’ll learn how to craft asset-framed narratives, convert empirical research and evidence into energy, use social math to inspire people to action, future pace your stakeholders to inspire them, and pivot away from dominant narratives designed to stop your progress.
From boardroom to block, from pilot to policy, this is adaptive leadership that helps you pivot, reframe loss as a gain, and most importantly, make the strongest possible case for your work.​​
Read it as inspiration. Use it as a playbook. Learn the principles, practice the skills outlined, and use the success metrics to evaluate your progress.
Learn the Principles of Strategic CaseMaking

Learn the Principles of Strategic CaseMakingCase Made is a field guide for courageous leaders who are trying to do the impossible!
It distills ten principles that turn mission into momentum—so your work stops sounding important and starts moving people.ange what’s possible.
THE 10 PRINCIPLES OF STRATEGIC CASEMAKING™
The Adaptive Leadership Approac
Principle 1: Connect Your Work to People's Aspirations
Principle 2: Name the Power of the Moment to Shape the Future
Principle 3: Tell People What They Lose If They Sit on the Sidelines
Principle 4: Navigate the Dominant Narratives
Principle 5: Anchor and Credential Solutions, Not Problems
Principle 6: Make Inequitable Systems the Villain
Principle 7: Tell the Story of Us
Principle 8: Foster Collective Ownership
Principle 9: Reimagine Your Value Proposition
Principle 10: Share Your Roadmap and Metrics for Success​​
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