
The moral arc of the universe bends toward justice but it needs some help from courageous leaders to get there.
Our Power-Building Approach

STRATEGIC POSITIONING
At TheCaseMade, we begin your CaseMaking journey with a strategic pause — a moment to assess where you are, where you’re headed, and the external environment you need to navigate to get there.
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A Case Audit: Review of your current case materials (presentations, proposals, messaging, etc.).
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A Three Horizons Assessment: Clarify your current goals, near-term opportunities, and desired future state.
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Leadership Coaching: Strengthen narrative confidence and align leadership around your case.
At TheCaseMade, we help you energize
the people you need to help carry the case you're making.
We co-design interactive sessions with you to energize your leadership, staff, board, or community partners for the road ahead, helping them navigate turbulence while advancing your bold ambitions. This ensures that your stakeholders are operating from the energy of optimism, aspiration, expectation, and abundance – the human faculties needed to engage constructively in building a future.

ENERGIZE
LAUNCH
At TheCaseMade, we launch your CaseMaking journey by building a strong foundation to win faster.
Adopting a Strategic CaseMaking approach is a significant cultural change, and you’ll need help preparing for that powerful shift through a series of opportunities to create shared goals, operating principles, and a leaderful strategy focused on power building.
LEARN
At TheCaseMade, we help you learn the Strategic CaseMakingTM Skills that make you persuasive in any room.
Our 13-session, discussion-based community of practice provides your staff, board, and/or partner organizations with the confidence, morale, and skills necessary to advance your mission and build support for your work in any setting. Builds a strong foundation for practicing and strengthening their CaseMaking skills together.
DESIGN
At TheCaseMade, we co-design a CaseMaking strategy with you to support the bold vision you’re advancing.
When your coalition is ready to commit to your first big bet, we’ll guide your team as you design your specific case for support. The resulting case statement will align your team and partner organizations behind a strong vision, shared language, compelling proof, and a credible roadmap for success. Watch people’s energy and excitement grow as your case becomes clearer and more strategic.
ACTIVATE
At TheCaseMade, we help you activate and hold your stakeholders together as you win.
We support your efforts to deploy the CaseMaking strategy and undertake the bridge-building and aligned actions necessary to win. We’ll facilitate office hours, offer on-demand coaching and learning, and help course-correct the overall strategy, as necessary, to keep you fully powered and achieving meaningful wins on your justice journey.
Let's co-design a playbook that helps you and your stakeholders make a unified case for support
If your organization or coalition is ready to launch, scale, or rally support for bold solutions, TheCaseMade is ready to partner with you.
Together, we’ll co-design a customized playbook that equips you and your stakeholders with a unified, compelling case for support—one that inspires action, builds momentum, and keeps everyone aligned on the path to real transformation.
“Our partnership with TheCaseMade has been transformational for our leadership and for our fundraising efforts.”
Elizabeth Dale
Executive Vice President
Thomas Jefferson University Hospitals
“CaseMaking has helped us paint a picture of an equitable future that is so irresistible that everyone wants to be a part of it!”
Meghan Cummings
Senior Vice President, Strategy.
Impact, and Operations
CF Leads
"With the help of TheCaseMade team, we’ve been able to rally support around a whole series of policy and programmatic initiatives that center equity."
Cyril Jefferson
Mayor, High Point, North Carolina
“TheCaseMade brought much needed structure to our passion. We now have the language to communicate who we are and why our cause matters to our key partners.”
Brendan Harris,
Community Advocate

