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The Practice of Strategic CaseMaking

StrategicCaseMaking™is a set of evidence-based skills and strategies that leaders like you can use to persuade your stakeholders and the public to throw their support behind deeply transformational systems change.

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10 Principles of Strategic CaseMaking

1

Connect your work to people's aspirations

2

Name the power of the moment to affect the future

3

Tell people what they lose if they sit on the sidelines

4

Navigate dominant narratives

5

Anchor and credential solutions, not problems
 

6

Make inequitable systems the villain
 

7

Tell the story of us
 

8

Foster collective responsibility
 

9

Reimagine your value proposition
 

10

Share your roadmap and metrics for success

More Resources for Your CaseMaking Journey

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